When we were tasked with creating an advertising video for a new bicycle bag, we knew it had to be more than just a product showcase. What started as an idea on paper evolved into a high-quality video with a clear, engaging message. In this blog, we’ll take you behind the scenes, from the first brainstorming session to the final shoot at the stunning Landal Reewijk.

Step 1: Brainstorming and Mind Mapping

Every great project starts with a solid foundation, and for us, that meant an extensive brainstorming session. Together with our team and the client, we explored the core goals of the video: highlighting the user-friendly features and stylish design of the bicycle bag. Ideas flowed freely, and using a mind map, we captured every spark of inspiration.

The result? A clear vision to present the bag in a natural, everyday setting that would resonate with the target audience. This laid the groundwork for a story that felt relatable, authentic, and inspiring.

Step 2: Crafting the Script

With the creative ideas from the mind map as our guide, we crafted a script that went beyond just showing off the bag’s practicality. We wanted to tell a story that connected emotionally with the viewer while showcasing the product’s versatility. The goal was clear: an advertisement that informs and inspires in equal measure.

Step 3: Casting, Props, and the Perfect Location

Next, we turned our attention to assembling the right cast, selecting the ideal bikes, and choosing the perfect location.

For the actors, we chose two elderly individuals who could effortlessly connect with the story and embody the target audience. The bicycles were carefully selected to complement the panniers and convey a sense of freedom and adventure.

After scouting several locations, we landed on Landal Reewijk. With its scenic mix of water, forests, and cycling paths, it offered a natural and serene backdrop that perfectly aligned with the story we wanted to tell.

Step 4: The Shoot at Landal Reewijk

The shoot day was all about precision and collaboration. Our team, the actors, and the equipment were all ready to bring the vision to life.

Landal Reewijk’s picturesque surroundings provided the perfect canvas to showcase the bicycle bag’s functionality and design. From dynamic cycling shots to close-ups of the pannier in action, every scene was carefully composed. Our videographer experimented with various camera angles and lighting setups to ensure each shot matched the vision laid out in the script.

Even the smallest details, like the actors’ expressions and the play of sunlight on the scenery, were meticulously considered to create a video that felt both authentic and visually stunning.

The result? A harmonious blend of storytelling and product demonstration that captured the spirit of adventure and the practicality of the bicycle bag.

Conclusion

This project demonstrated the power of preparation, collaboration, and a clear creative vision. From brainstorming to filming, every step was executed with care and precision to create a video that not only highlighted the bicycle bag’s features but also left viewers inspired.

Do you want your product to come to life with the same creativity and attention to detail? Let’s connect and explore how we can elevate your brand with impactful video content!

bekijk de video hier: https://www.youtube.com/watch?v=FZZmRjGi_9s