Crafting a Strong Marketing Strategy for Bults Makelaardij

We recently had the pleasure of working with Bults Makelaardij, a real estate agency in Velp, to develop a powerful marketing strategy. While we weren’t involved in the daily social media management, we provided them with a clear roadmap to strengthen their brand and attract the right audience.

From Consultation to Strategy

Understanding the Business & Setting Goals

Our collaboration started with a conversation with the owner's son, who was eager to refresh their marketing approach. The goal? Increase brand awareness, improve engagement, and drive conversions—all through a structured and effective content plan.

Market Research & Buyer Personas

Before creating a strategy, we conducted an in-depth market analysis to understand Bults Makelaardij’s competitive landscape and target audience. With these insights, we developed detailed buyer personas, allowing us to tailor content to the needs and preferences of their ideal clients.

Strategic Approach & Content Plan

To establish a strong online presence, we crafted a content strategy that focused on storytelling and expertise. Our plan included:
✅ Blogs to showcase market trends and real estate tips.
✅ Engaging social media posts with property highlights and industry insights.
✅ Infographics & videos to simplify complex real estate topics.

Implementation & Results

After refining the strategy, we mapped out a detailed implementation plan, ensuring a structured rollout across multiple channels. This provided Bults Makelaardij with a clear framework for content creation, scheduling, and advertising.

Conclusion: The Power of a Strong Strategy

Our collaboration with Bults Makelaardij highlights the impact of a well-thought-out marketing strategy. By defining a clear brand message and structured content plan, we equipped them with the tools to effectively connect with their audience.

Looking for a winning marketing strategy for your business? Let’s discuss the possibilities!