Boosting Online Growth for Rechtspraktijk Sürmeli: A Case Study in SEO and Advertising

Online success doesn’t come easy—especially in a niche market like legal services. However, for Rechtspraktijk Sürmeli, we proved that a well-executed digital marketing strategy can significantly enhance visibility, engagement, and lead generation. Through a combination of high-quality backlinks, strategic Google SEA campaigns, and an engaging social media presence, we transformed their online positioning in just a short time. Here’s how we did it.

Step 1: Strengthening SEO with High-Quality Backlinks

A solid online presence starts with search engine visibility. To boost Rechtspraktijk Sürmeli’s rankings, we implemented a targeted backlink strategy. Instead of prioritizing sheer volume, we focused on quality and relevance, placing backlinks on high-authority legal platforms and blogs. This approach not only improved their search rankings but also attracted visitors who were already looking for legal services, such as BKR removal and employment law advice.

Results in Just 7 Days:

📈 Pageviews: +142.9%, demonstrating a surge in interest.
👥 Sessions: +166.7%, showing increased traffic and returning visitors.
🆕 New Visitors: 87.5% of traffic came from new audiences.
📉 Bounce Rate: -33.3%, meaning visitors explored more pages and stayed longer.

The success of this strategy stemmed from three key elements:
✅ Relevance: Backlinks were placed on websites related to the legal industry.
✅ Reliability: High-authority platforms strengthened the trust in Rechtspraktijk Sürmeli’s brand.
✅ Targeted Traffic: Visitors arriving via these backlinks were already interested in legal services, increasing the chances of conversion.

The results speak for themselves—within a week, Rechtspraktijk Sürmeli saw higher engagement, stronger search rankings, and an influx of potential clients.

Step 2: Driving Conversions with Google SEA

A strong SEO foundation is essential, but for instant visibility, we leveraged Google Search Engine Advertising (SEA). The goal? To reach people actively searching for legal solutions like BKR removal and employment law advice at the exact moment they needed it.

Using data-driven keyword targeting, we crafted highly effective ad campaigns focusing on terms such as “BKR registration removal” and “unjustified BKR coding”. The results were exceptionally cost-efficient, especially within the competitive legal sector.

Google SEA Results:

💰 Cost per lead: €3 per lead, an outstanding result in legal marketing.
🎯 Conversion rate: A steady stream of high-quality leads.

By continuously analyzing search intent and refining ad copy, we ensured maximum efficiency in attracting potential clients actively seeking legal assistance.

Step 3: Engaging Audiences Through Social Media

To further build brand awareness and establish Rechtspraktijk Sürmeli as a trusted authority, we developed a tailored social media strategy across Instagram and Facebook. The focus? Educational, engaging, and trustworthy content.

We created visually appealing carousel posts that simplified complex legal topics, making them more accessible to potential clients. These posts featured:
📌 Legal tips and explanations.
📌 Success stories to build credibility.
📌 Interactive content to boost engagement and shareability.

Social Media Results (First Month):

📢 Reach: 400+ people per post, 70% of whom were new audiences.
🔥 Engagement Rate: 15%, well above industry averages.
📈 Follower Growth: Significant increase in quality followers.

By aligning the brand’s visual identity with informative content, we turned social media into a lead-generating machine.

Step 4: Integrating Data for Maximum Impact

The true power of this campaign came from its multi-channel approach. By combining insights from:
🔍 Google SEA campaigns (user intent and search trends)
📊 Social media engagement data (audience interests and behavior)
We continuously refined targeting and messaging, ensuring that Rechtspraktijk Sürmeli not only reached their audience—but truly resonated with them.

This strategic synergy between paid ads, organic reach, and SEO resulted in a stronger online presence, increased trust, and higher conversion rates.

Conclusion: Why This Worked

The success of Rechtspraktijk Sürmeli’s online marketing strategy came down to:
✅ A targeted SEO approach with high-quality backlinks to improve organic search rankings.
✅ Google SEA campaigns with low-cost, high-converting lead generation.
✅ A strong social media presence that positioned the firm as an authority in the legal industry.
✅ Data-driven integration between all channels for continuous optimization.

This case study proves that a well-crafted digital marketing strategy can drive real business growth, even in competitive industries. Whether you're a legal service provider, e-commerce brand, or local business, the right combination of SEO, paid advertising, and social media marketing can transform your online visibility and customer engagement.